MORE THAN 12 YEARS' INDUSTRY EXPERIENCE

 
 
 
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Along with a team of specialised consultants; I partner with corporates, SMEs and start-ups to build their brand, grow through strategic & creative marketing, and future-proof their business.

The businesses I work with have access to the right resources on a project or retainer basis, without the large overheads. It's a flexible and efficient model that works. We embed ourselves in their vision and culture, and develop intelligent brand, marketing and digital strategies accordingly. Always with a focus on business objectives, strategy, creative marketing initiatives and engaging content to drive brand awareness, customer engagement, revenue, retention and other key areas. Helping businesses transform into a customer-centric approach is a specialty.

Personally, I have over 12 years’ experience in brand and marketing, and have led marketing for iconic brands including Westfield, Diane Von Fürstenberg, Westpac and T-Mobile, both in Australia and overseas.

I have a strong track record in business, winning multiple industry awards and consistently delivering above expectations. In addition to my passion for building brands and helping businesses grow, the common thread throughout my career has been a strong interest in innovative thinking and forging new ground. 

I am also the Co-Founder of retail tech start-up Shop You, regularly teach at General Assembly, and am an Advisory Board Member for IFAB.

 

Areas of Expertise

 

Brand Strategy & Positioning

Branding, Design & Visual Identity

Market Research & Analysis

Marketing Strategy & Ongoing Management

Digital Strategy & Ongoing Management

Content Strategy & Ongoing Management

Email & Social Media Strategy & Ongoing Management

Website Audit & Management

SEO/SEM Strategy

Media & Communications

Brand and Marketing Workshops - Individual & Group

Speaking Engagements

 
 

PAST WORK

 

I have had the pleasure of collaborating with Emma Sharley over 5 years spanning two different states and numerous executions. Emma has worked as a Marketing Manager at Westfield and most recently I have sought Emma out to consult on a project.

Emma has forged a wonderful reputation in our business for her creative execution and passion for digital, fashion and innovation. Emma’s ability to work cross divisionally and engage external stakeholders has been the foundation of her success.

With a great sense of style, humility and global awareness she is a leader in her field.

- Alison Pearson, Regional Manager - Westfield

 

Emma has extensive digital marketing experience, from strategy to execution on web, mobile and social media, especially when it comes to applying this for retail brands. She’s creative, personable and a sound thinker.

- Elizabeth Addario, Head of Digital - Westfield

 

Emma and her team were tasked with a complete visual re-brand and a rea-positioning of our business in a very competitive market.

Emma’s expertise and end to end marketing skills are second to none, her creative strategies drove aggressive marketing in a very price driven environment in a way that did not affect our bottom line and increased our client average spend. By re-positioning our brand look and feel, Emma opened up the business to a market that we had previously not tapped into. The holistic approach that Emma takes to marketing enabled the business to minimise its costs and direct budgets to cost effective campaigns that were completely trackable, maximizing ROI and driving results that not only achieve but outperform KPI’s.
 
Emma’s background in Retail Marketing and the strong network she maintains meant that campaigns were meticulously created for the easy adaptation and utilisation by the retail marketing managers at a centre level resulting in additional exposure to centre databases. The experience and connections Emma has in the retail marketing industry is priceless. In only 12 months Emma and her team created strategy and structure in our business from the ground up, allowing the business to grow in site numbers, sales and profits. The foundations established are not only streamlining our marketing tasks now, they have future proofed our business and brand.

Ben Stewart, Evolution Laser Clinic

 

Having worked with Emma for the past six months, she has been assisting our business in the launch of our new brand, and has given us great advice.  Emma is an extremely efficient professional with a enthusiastic and cheerful personality. Not only did Emma help us to develop our marketing strategy and bring it to life, but she had also supported our design need with her extensive retail experience.  Her professionalism and attention to detail is commendable and we enjoy an excellent work relationship with her. 

I would certainly recommend Emma to anyone who's looking to successfully market their business.

- CEO of Leuvia

 

I have been in business for 10 years. Since I engaged Emma's services I have never had a sleepless night wondering if I would attract the business I needed and wanted. Emma is passionate about what she does and the results she helped me achieve have been nothing short of remarkable. Not only do I have more clients, she helped me change the focus of the business to target the clients I want at this stage of my business. Even though I am a small business I have a sense Emma gave the same attentive, personalised service to me that she would provide for her much larger customers.

- Director of Professional Services SME

 

Emma developed an amazing website and marketing plan for my business. I wanted it to stand out and be easy to navigate. The result was outstanding. Emma understood the message I was trying to convey and  translated it perfectly. I would highly recommend Emma.

- Health start-up