BROADSHEET | Intuitive fashion making it easy to shop
Online shopping has brought us more choice than ever. And while it’s liberating to know you have access to almost anything, scrolling through endless pages of Net-a-Porter sales can be frustrating.
And with overwhelming choice comes indecision. That’s what Sydney-based business partners Emma Sharley and Kelly Slesser are trying to reduce in the online shopping experience with their new, free app, ShopYou. Its number one promise is “to save women time,” says Sharley. “[Through our research] we found that 80 per cent of women don't enjoy shopping, and one of the reasons is that they simply can't find what they are looking for. If you search for a 'floral dress' online, [millions] of results come up."