#RISEConference | Hong Kong

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July 2017: RISEConf is held annually each year, and brings together brand/tech/AI leaders from some of the biggest tech companies in the world, as well as hundreds of start-ups, entrepreneurs & investors.

Themes this year centred about the importance of brand, the rise of the robots, the age of “you”, new ways of working, and the shifting role of the marketing department.

Sessions can be viewed at https://www.facebook.com/RISEConfHQ/

I highly recommend for tech start-ups looking to seek out investment, global partners or expansion strategies. Next year, I would love to see more focus on #FashionTech, to facilitate much-needed discussion on how technology can help retailers innovate, disrupt and drive change in the extremely competitive local and global markets.

Top take-outs

“If you are entering a new market with established players, no experience is an advantage. You ask more think more.” Gary Hsieh, 1More
“Branded content needs to be like giving a good gift. What makes a good gift? When the receiver says 'he/she knows me” - Tony Chow, Marriott International
"If you are not busy on a daily basis with your media story, your product will not matter.” - Gary Vaynerchuk
"Being a disrupter, you have to disrupt with a cause." - Janice Lee, PCCW
“Design like you’re right. Test like you’re wrong.” Skyscanner Code Voyagers
"The one thing we all trade on in is attention. Where is your customers’ attention and how can you drive content there?” - Gary Vaynerchuk
“If you want to be a CMO: never stop reading, always room for innovation. Never work with agencies. Internal teams can move faster which is better for business and industry.” - Cindy Wang, Uxin Group
“Brands are the only true differentiator between businesses. If you have a strong brand you will out perform competitors. Brand is business strategy brought to life.” - Interbrand Global CEO Jez Frampton. 
"Brands help us choose. Tech is making consumer decision making simpler. Age of you, where choice, loyalty and profitability are the key metrics to measure customer success.” - Interbrand Global CEO Jez Frampton. 
"Larger companies looking to be agile, nimble - attract talent who are hungry and curious for change. Who will support it, drive it, and take the company to the next level. If you hire people that don't want change, it will cost you.” Spencer Fung - CEO, Li and Fung